Bachelor of Branding Charrette

Commercial Planning Marketing Brand Concept
Idea Commercial Planning Marketing Brand Concept

The Institute without Boundaries is known for their charrette process. A quick, dirty and effective way of producing many ideas and then editing it all down to the best possible outcomes.

This charrette was to help the faculty and staff develop a new curriculum for a new bachelor degree. As they are in the preliminary phases of research and development, this was an opportunity to receive input from faculty, industry and students to help shape the new program.

Continue reading “Bachelor of Branding Charrette”

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New Double Deck Go Buses

These buses were made for me…well for those travelling to-and-from the Hamilton GO station. When I first saw them on the road, I was excited because it meant that I could get a new perspective on my daily commutes. Here are some quick facts about the new buses:

  • lower floors, and a longer, more gradual ramp for easier boarding and exiting
  • two wider mobility device areas to provide improved maneuverability
  • eight electrical outlets for customer use (four on each level) with two in the wheeled mobility device area
  • automated next-stop announcements and visual displays for consistent and timely information (available on all GO Buses)
  • more space to store luggage
  • reclining seats on the lower floor
  • tinted windows for increased UV protection and temperature control
  • We’re adding 38 of these buses to our fleet by the end of 2016, and will have a total of 253 by 2020.

Continue reading “New Double Deck Go Buses”

History of Wedding Favours

I recently went to a wedding this weekend. I don’t understand why people get married in the winter, it’s so cold that it doesn’t matter what you are wearing because you are going to be wearing your heavy coat regardless.

Anyways, when we got to our table and there were so many things on the surface to discovery. There were centrepieces, our name tags, candy and of course our wedding favours. This made me think, what is the significance of a wedding favour? Continue reading “History of Wedding Favours”

Suncayr wins again!

This year’s Skyrocket Brand Prize was a close call. Each company had something unique and useful they wanted to bring to the world to make our lives better. Whether it is a platform for growing your own food, eradicating homelessness, protecting yourself from skin cancer, promoting active lifestyle or choosing the right education. But Waterloo-based startup Suncayr beat out the competition with their passion for social impact. Continue reading “Suncayr wins again!”

Brian Pullen – Path to a Product

Brian Pullen is a designer and entrepreneur living and working in Toronto, Canada. He has been a creative director of more than 200 digital projects, ranging from websites to apps and games. In his Keynote presentation, Brian discusses “The Path to a Product – Building startups & making things,” bringing his experience in processes,business models, design philosophies, management structures and digital strategy to the talk. As a design and product advisor to more than 50 startups, and to a number of accelerator programs across North America his insight and knowledge in developing emerging startups and entrepreneurs is very inspiring.

More reading about startups:
You Have to Have Something Else – A Conversation with Brian Pullen here

Apple ups its game with staff offering fashion advice for wearables

Apple has hired Tag Heuer’s sales and retail VP Patrick Pruniaux to help market the Apple Watch to a larger audience. Understanding that it’s current tech-driven sales tactics will need to be massaged to create larger appeal, Apple is now training its staff to offer suggestions for customers on how the Apple Watch can be styled into their wardrobe based on their clothing and lifestyle. As fashion collides with technology would you look to Apple for fashion advice?

(via HYPEBEAST)

DIAMOND SHADES by 13&9 Design

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The Geometric Collection represents the combined skills from multiple professions – each with an individual history, background and approach to design. The first release of the Geometric Collection is titled Diamond Shades and is a limited edition collection which features distinct contours and facets, produced with high quality craftsmanship, made by hand in Austria. Continue reading “DIAMOND SHADES by 13&9 Design”