Bachelor of Branding Charrette

Commercial Planning Marketing Brand Concept
Idea Commercial Planning Marketing Brand Concept

The Institute without Boundaries is known for their charrette process. A quick, dirty and effective way of producing many ideas and then editing it all down to the best possible outcomes.

This charrette was to help the faculty and staff develop a new curriculum for a new bachelor degree. As they are in the preliminary phases of research and development, this was an opportunity to receive input from faculty, industry and students to help shape the new program.

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Containing Education

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Eight shipping containers are stacked and cut along a 45-degree angle to create a fishbone pattern generating an arrow-like volume that is lifted three meters above the landscape.