Selling Sunset, Selling Tampa and the Parisian Agency – It’s all about Brand Marketing

Real estate brand marketing tips Continue reading Selling Sunset, Selling Tampa and the Parisian Agency – It’s all about Brand Marketing

Branding gone wrong

Sony Centre for the Performing Arts (CNW Group/Civic Theatres Toronto)

Some competitions make sense. But when they don’t, boy does the community have an opinion about it. The Sony Centre for the Performing Arts; the Toronto Centre for the Arts; and the St. Lawrence Centre for the Arts, currently called Civic Theatres Toronto have opened up a “national public naming competition” − with a “great prize package valued at up to $2,500.00” awarded to whoever comes up with a better name than Civic Theatres Toronto for Civic Theatres Toronto.

Continue reading “Branding gone wrong”

Bachelor of Branding Charrette

Commercial Planning Marketing Brand Concept
Idea Commercial Planning Marketing Brand Concept

The Institute without Boundaries is known for their charrette process. A quick, dirty and effective way of producing many ideas and then editing it all down to the best possible outcomes.

This charrette was to help the faculty and staff develop a new curriculum for a new bachelor degree. As they are in the preliminary phases of research and development, this was an opportunity to receive input from faculty, industry and students to help shape the new program.

Continue reading “Bachelor of Branding Charrette”

IT’S A START 2016 – Creative Camp – Daryl D’Souza, NextStep Social Media Consulting + Lou Dawg’s BBQ

Daryl D’Souza is the co-owner of the Toronto-based Lou Dawg’s restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg’s … Continue reading IT’S A START 2016 – Creative Camp – Daryl D’Souza, NextStep Social Media Consulting + Lou Dawg’s BBQ

New TAS website

When we launched the first iteration of the TAS website back in the summer of 2013, we focused on presenting the new brand identity and featuring our Four Pillars of Sustainability iconography. As our blog and engagement within the communities started to grow and gain traction we realized that our original position of the blog … Continue reading New TAS website