Apple Watch to boost ‘glance journalism’

The Apple Watch, expected to catapult to the leading item in wearable technology, opens up new possibilities to a news industry seeking to connect with audiences in the digital era. The New York Times says its app for the Apple Watch will be “a new form of storytelling” and that “editors on three continents” will update notifications. Readers will be able to “hand off” an article to view on an iPhone or iPad. Yahoo will have four apps for the Apple device, including a news digest updated hourly with “microsummaries” of major stories, as well as apps for fantasy sports, weather and one specifically for Hong Kong news.

The new technology means more bite-size news being directed at consumers, say media analysts.

“We are about to enter the era of ‘at a glance journalism’,” says Mario Garcia, a consultant with Garcia Media and faculty member at the Poynter Institute for Media Studies, in a blog post.

(Via Tech 2)

Apple Watch and Selfridges

Apple’s partnership with Selfridges has the potential to alter the face of technology retail forever.

This week London’s Selfridges played host to hundreds of curious shoppers craning their necks to get closer to the Apple watch. But, in a uniquely Apple turn of events, they weren’t even customers eager to hand over their cold hard cash – they just wanted to look at it.

The device won’t actually go on full sale until April 24; until then, potential owners can make appointments at Selfridges or Apple stores be talked through the Watch’s features by trained staff and, if they’re lucky, try it on.

The Apple Watch rubs shoulders with Cartier, Rolex and other behemoths of the luxury timepiece world in a corner of Selfridge’s luxury Wonder Room, a neo-classical hall filled with premium jewellery and watches. A long, wooden bench with hollowed-out glass covered centre containing the three Watch collections – the Apple Watch Sport, standard Apple Watch and the luxury Watch Edition – is flanked by tall potted trees, lending the space the feeling of an atrium.

(Via The Telegraph)

New videos released on the Apple Watch

Following the abundance of information concerning the features and optional materials of the Apple Watch, the tech giant has now released a guided tour of how it all works. Functioning seamlessly with the iPhone, the wearable tech piece is envisaged to complete brief interactions in a more convenient way, as well as operations that were not possible on the iPhone. Discreet taps from incoming notifications and heart rate monitoring are all but just a few of the new features. The user-intuitive device can even detect when you raise your wrist, which activates it.

(Via Hypebeast)

Apple ups its game with staff offering fashion advice for wearables

Apple has hired Tag Heuer’s sales and retail VP Patrick Pruniaux to help market the Apple Watch to a larger audience. Understanding that it’s current tech-driven sales tactics will need to be massaged to create larger appeal, Apple is now training its staff to offer suggestions for customers on how the Apple Watch can be styled into their wardrobe based on their clothing and lifestyle. As fashion collides with technology would you look to Apple for fashion advice?

(via HYPEBEAST)

Apple ups its game with staff offering fashion advice for wearables

Apple has hired Tag Heuer’s sales and retail VP Patrick Pruniaux to help market the Apple Watch to a larger audience. Understanding that it’s current tech-driven sales tactics will need to be massaged to create larger appeal, Apple is now training its staff to offer suggestions for customers on how the Apple Watch can be styled into their wardrobe based on their clothing and lifestyle. As fashion collides with technology would you look to Apple for fashion advice?

(via HYPEBEAST)