It’s been almost impossible to avoid the constant stream of media reports discussing the pending release of the Apple Watch. While pundits delve into details about technical specifications and pricing of the watch, it’s easy to overlook the growing trend toward wearable technology (wearables) and the role this technology may play in the lives of those using it.
Some will view these devices as expensive gadgets for tech lovers. Others believe this technology can offer important benefits to consumers, particularly in the area of health. Consumers need to know what data a device collects, whether the data can be shared or sold to third parties, and what control they will have over the data.
Because many wearable devices are linkable to multiple websites, how data are treated will vary by website. As a result, consumers must read the privacy policies for each associated website to understand the privacy implications of using their wearable device. Privacy policies need to be transparent and easy to understand so consumers can make informed decisions.
Consider the highly personalized, connected world we have all created for ourselves. Everything we do, say, play, view, and more, leaves a vapor trail of valuable personal data to be sucked up, aggregated, modeled, and then used to target content back into our lives.
Tapping into this personal ecosystem is the ultimate marketing goal. Being able to influence behavior of the individual and their circle of family, friends, and contacts through the data hands off people create wherever they go and being able to slot messaging and content into the platforms closest to the consumers’ heart, and wallet, is truly one-to-one marketing.
Image Credit: Technology Image via Shutterstock
Wearable technology may be niche now, but it offers big opportunities for retailers to improve customer experience and boost sales conversions. Here’s why it must be taken seriously NOW. Wearable technology; perhaps two words no one would have imagined sitting together a few years ago. But wearable technology is increasingly showing its potential in the retail environment and big name retailers are already taking advantage.
The Recon Jet smart sports eyewear is an interesting new development in the wearables industry and this one seems to be one step ahead of all that we have seen so far. This wearable, like many others (particular smartwatches), focuses on health and fitness of the users and it won’t come as a surprise if people started comparing it with Google Glass. But this is an improved version of the Google Glass and Recon Instruments were careful enough to take note of all failures which went in the Glass.
(Via I4U news)
The Apple Watch, expected to catapult to the leading item in wearable technology, opens up new possibilities to a news industry seeking to connect with audiences in the digital era. The New York Times says its app for the Apple Watch will be “a new form of storytelling” and that “editors on three continents” will update notifications. Readers will be able to “hand off” an article to view on an iPhone or iPad. Yahoo will have four apps for the Apple device, including a news digest updated hourly with “microsummaries” of major stories, as well as apps for fantasy sports, weather and one specifically for Hong Kong news.
The new technology means more bite-size news being directed at consumers, say media analysts.
“We are about to enter the era of ‘at a glance journalism’,” says Mario Garcia, a consultant with Garcia Media and faculty member at the Poynter Institute for Media Studies, in a blog post.
(Via Tech 2)
Smart watches and other wearable devices could be the next frontier of brand-consumer interaction. But first, marketers need to figure out how customers intend to use them.
According to new research from customer engagement agency Accent Marketing, nearly 70% of consumers are open to brand communications through a smart watch or other wearable technology device. As wearable technology becomes more mainstream, it could become as much a channel for customer engagement as social media or mobile.
(Via Media Post)
Your hair extensions could save your life. Sound dramatic? Well, it kind of is, but in a mega sexy, super spy, Bond girl kind of way. Hairware is a new wearable technology that allows you to to operate your smartphone via, you guessed it, your hair.
How does it work? The extensions look just like any other extension you can buy at a salon or store. But instead of the average lock, Hairware extensions are plated with a super thin conductive material. When you touch that extension (like you’re casually stroking your hair) you change the material’s electric charge. That shift in electric charge is picked up by a micro-controller, which then communicates the message to your phone via Bluetooth.
Many people have heard of Google Glass and how it allows users the ability to get connected to common Web applications without using their hands. But can such technology help run your farm? Craig Ganssle, founder and CEO of Basecamp Networks, says it already is for some agricultural operators.
“We have developed a software program called intelliSCOUT which can analyze plants like tomatoes and instantly determine if they have contracted certain diseases just by glancing at them,” Ganssle told attendees at the 2015 PDPW Business Conference, sponsored by the Professional Dairy Producers of Wisconsin.
The program works by processing data from the wearable Google Glass device and channeling that information through the software. Ganssle hopes to develop more applications that can be used on dairy farms, such as recognizing all of the cows in the barn and instantly bring up each of those animals’ production and health records.
“Essentially we are trying to help use modern technology to make running your farm easier and more profitable,” Ganssle notes. “If time is money, then program like these can lead to healthier profits on your farm.”
(Via Pork Network)
Apple’s partnership with Selfridges has the potential to alter the face of technology retail forever.
This week London’s Selfridges played host to hundreds of curious shoppers craning their necks to get closer to the Apple watch. But, in a uniquely Apple turn of events, they weren’t even customers eager to hand over their cold hard cash – they just wanted to look at it.
The device won’t actually go on full sale until April 24; until then, potential owners can make appointments at Selfridges or Apple stores be talked through the Watch’s features by trained staff and, if they’re lucky, try it on.
The Apple Watch rubs shoulders with Cartier, Rolex and other behemoths of the luxury timepiece world in a corner of Selfridge’s luxury Wonder Room, a neo-classical hall filled with premium jewellery and watches. A long, wooden bench with hollowed-out glass covered centre containing the three Watch collections – the Apple Watch Sport, standard Apple Watch and the luxury Watch Edition – is flanked by tall potted trees, lending the space the feeling of an atrium.
(Via The Telegraph)
According to rumors, it is believed that the company wants to develop a Netflix oriented smartwatch for its users. It understands that with the help of smartwatch, companies offer technology on users’ wrists. The same is the ideology of the streaming giant, as it plans to launch its wearable device in the coming times.
(Via Movie Pilot)