It’s been almost impossible to avoid the constant stream of media reports discussing the pending release of the Apple Watch. While pundits delve into details about technical specifications and pricing of the watch, it’s easy to overlook the growing trend toward wearable technology (wearables) and the role this technology may play in the lives of those … Continue reading The Promise and Pitfalls of Wearable Technology
Consider the highly personalized, connected world we have all created for ourselves. Everything we do, say, play, view, and more, leaves a vapor trail of valuable personal data to be sucked up, aggregated, modeled, and then used to target content back into our lives. Tapping into this personal ecosystem is the ultimate marketing goal. Being … Continue reading Wearable Technology: The Ultimate in Personal Marketing
Image Credit: Technology Image via Shutterstock Wearable technology may be niche now, but it offers big opportunities for retailers to improve customer experience and boost sales conversions. Here’s why it must be taken seriously NOW. Wearable technology; perhaps two words no one would have imagined sitting together a few years ago. But wearable technology is increasingly showing its … Continue reading What’s the Future of Wearables?
The Recon Jet smart sports eyewear is an interesting new development in the wearables industry and this one seems to be one step ahead of all that we have seen so far. This wearable, like many others (particular smartwatches), focuses on health and fitness of the users and it won’t come as a surprise if … Continue reading Recon Jet eyewear is better than Google Glass
The Apple Watch, expected to catapult to the leading item in wearable technology, opens up new possibilities to a news industry seeking to connect with audiences in the digital era. The New York Times says its app for the Apple Watch will be “a new form of storytelling” and that “editors on three continents” will … Continue reading Apple Watch to boost ‘glance journalism’
Smart watches and other wearable devices could be the next frontier of brand-consumer interaction. But first, marketers need to figure out how customers intend to use them. According to new research from customer engagement agency Accent Marketing, nearly 70% of consumers are open to brand communications through a smart watch or other wearable technology device. … Continue reading Wearables May Be Next Consumer Communications Channel
Your hair extensions could save your life. Sound dramatic? Well, it kind of is, but in a mega sexy, super spy, Bond girl kind of way. Hairware is a new wearable technology that allows you to to operate your smartphone via, you guessed it, your hair. How does it work? The extensions look just like … Continue reading Hairware – Wearable technology for your hair
Many people have heard of Google Glass and how it allows users the ability to get connected to common Web applications without using their hands. But can such technology help run your farm? Craig Ganssle, founder and CEO of Basecamp Networks, says it already is for some agricultural operators. “We have developed a software program … Continue reading Wearable Technology for the Farm?
Apple’s partnership with Selfridges has the potential to alter the face of technology retail forever. This week London’s Selfridges played host to hundreds of curious shoppers craning their necks to get closer to the Apple watch. But, in a uniquely Apple turn of events, they weren’t even customers eager to hand over their cold hard cash … Continue reading Apple Watch and Selfridges
According to rumors, it is believed that the company wants to develop a Netflix oriented smartwatch for its users. It understands that with the help of smartwatch, companies offer technology on users’ wrists. The same is the ideology of the streaming giant, as it plans to launch its wearable device in the coming times. (Via … Continue reading Netflix enters the wearable market