Smart watches and other wearable devices could be the next frontier of brand-consumer interaction. But first, marketers need to figure out how customers intend to use them.
According to new research from customer engagement agency Accent Marketing, nearly 70% of consumers are open to brand communications through a smart watch or other wearable technology device. As wearable technology becomes more mainstream, it could become as much a channel for customer engagement as social media or mobile.
(Via Media Post)
Photo Courtesy of Sean Gallup, Getty Images
Despite its colorful bands and fashion-focused ad campaigns, the Apple Watch doesn’t seem poised to make the most of the opportunity to attract a female consumer. While many women will likely still try on and buy an Apple Watch, it seems likely that the majority of the buyers will be male. Beyond the influence of marketing, whether a smartwatch succeeds among women depends on tech companies making smart choices about the functionality and design of their wearable devices.
(Via Cheat Sheet)