Smart watches and other wearable devices could be the next frontier of brand-consumer interaction. But first, marketers need to figure out how customers intend to use them. According to new research from customer engagement agency Accent Marketing, nearly 70% of consumers are open to brand communications through a smart watch or other wearable technology device. … Continue reading Wearables May Be Next Consumer Communications Channel
Photo Courtesy of Sean Gallup, Getty Images Despite its colorful bands and fashion-focused ad campaigns, the Apple Watch doesn’t seem poised to make the most of the opportunity to attract a female consumer. While many women will likely still try on and buy an Apple Watch, it seems likely that the majority of the buyers … Continue reading When will wearables be for women?