Wearable Technology Will Change These 4 Areas of Digital Marketing

Image courtesy of WeAreWearables

Ask anyone in the tech industry where the future of mobile devices is trending and they’ll say wearable technology. While a lot of work remains to be done in research and development, the industry believes it’s only a few steps away from mainstream adoption. Not only is this significant for consumers, but it’s also something digital marketers and business owners need to keep an eye on.

1. Social media

The impact of wearable technology will initially be felt in social media. From how users consume, share, and interact with content to the new ways in which you can reach consumers, the entire industry will undergo dynamic shifts.

Everything should become even more accessible, and formatting will likely undergo specific changes. It’s also possible that entirely new social networking sites will surface in order to offer wearable-specific features.

2. Data and analytics

According to Ashley Gelineau, “Wearable technology isn’t just about providing cool features to the user; it’s also about collecting massive amounts of data for marketing and analytical efforts.” Other marketers agree, and point to the fact that these devices will be capable of gathering further personal details regarding location, preferences, and even buying habits.

3. Online advertising

With so much new data available, it’s likely marketers will employ these devices for more geo-specific and highly-targeted advertising campaigns. For example, it may become possible for a business to send a coupon to a customer’s phone as he or she walks past the store. This is where marketers and advertising professionals will discover ways to monetize wearable devices.

4. App development

While Apple has already announced a number of apps for the Apple Watch (including Facebook, Instagram, Twitter, ESPN, Gmail, and more), it’s safe to assume thousands more will follow suit. In fact, it wouldn’t be a stretch to expect app developers will begin to focus on apps that are specifically designed for wearable devices.

(Via iMedia Connection)

Want To Get Your DNA Tested? There’s A Facebook App For That

Image Courtesy of WWW.ISGTW.ORG

“Facebook” and “DNA” are two words you probably don’t want to hear in the same sentence. But an ambitious new research project, Genes for Good, is now using the social network to collect genetic information. The researchers heading up the project say that your information is safe with them — but not everyone’s on board.

Genes for Good participants will answer questions about their lifestyles and health histories using a Facebook app. The scientists hope to collect data from 20,000 people, which will be used for research on the role that genes play in disease, and the ways that genetic and environmental factors interact to create conditions such as diabetes, heart disease and schizophrenia.

Facebook’s powerful platform will allow the researchers to access a large, diverse group of people. Using social media, the researchers hope to sidestep some of the hurdles of traditional recruiting methods, which are often slow and expensive.

The main concerns for potential participants is privacy-related. While the research team says that Facebook does not have access to any of the participants’ information beyond the fact that they signed up, the idea of having personal health information hosted on the social networking giant is disconcerting to some.

“We will do our best to keep your information secure, but … there is a small risk,”Dr. Michelle Meyer said. “We obviously hope that people will feel like the balance of advancing our understanding of the links between health, disease and the environment — and eventually enabling better treatments for many diseases — is worth that small risk.”

(Via Huffington Post)

GPS Easter Egg Hunt

It was an Easter egg hunt with a San Francisco twist. A tech startup took over downtown Friday afternoon for an Easter egg hunt and doled out some serious prize money. A crowd of hundreds gathered with their smartphones in hand. “We think of this as Easter egg hunt 2.0,” one man said. A company that started out with two guys and a fundraising campaign was offering $1,000 as the grand prize.

The founders said they raised $2.7 million for a little white square called Tile. You attach it to things you don’t want to lose and it sends out a bluetooth signal you can track with your smartphone.

(Via ABC News)

Flying a drone is as simple as drawing a picture

What if the process of flying a drone were more simple, streamlined and more automated so anyone, regardless of skill could do it? That is the goal behind Ares, a new drone manufacturing startup. One major advancement has to do with drone flight safety and abiding by FAA regulations. If you happen to draw a flight path through a no-fly zone, the app will let you know that you need to check the path before you take-off. it will even keep an eye on weather conditions to make sure that wind speed and other factors won’t negatively affect your flight.

(Via No Film School)

Flying a drone is as simple as drawing a picture

What if the process of flying a drone were more simple, streamlined and more automated so anyone, regardless of skill could do it? That is the goal behind Ares, a new drone manufacturing startup. One major advancement has to do with drone flight safety and abiding by FAA regulations. If you happen to draw a flight path through a no-fly zone, the app will let you know that you need to check the path before you take-off. it will even keep an eye on weather conditions to make sure that wind speed and other factors won’t negatively affect your flight.

(Via No Film School)