It’s so exciting when you see a campaign that your teammates have been working day and night to launch. One of our clients, Plan Canada is fighting child marriage in developing countries. Our sister company Bleublancrouge (BBR) is making Canadians imagine that this awful reality is happening in Canada – and impacting our own daughters. This campaign is real and close to home. Let’s end child marriage for every girl. Continue reading “Fighting Child Marriage”
Wunderkind U is gathering for individuals in the advertising realm to connect in a salon type environment. This week, the topic of “Motion Picture & Advertising” came under the microscope. The main presenter Chilion Benedict, Strategist of Penguin Perspective took the stage to present his perspective of the current state of the industry and how important telling a story is in the communication of a brand campaign. Continue reading “Wunderkind U: Motion Picture & Advertisng”
Over 600 artworks critiquing the corporate takeover of the COP21 climate talks were installed in advertising spaces across Paris ahead of the United Nations summit beginning on November 30th. Amidst the French state of emergency banning all public gatherings following the terrorist attacks on 13 November in Paris, the Brandalism project has worked with Parisians to insert unauthorised artworks across the city that aim to highlight the links between advertising, consumerism, fossil fuel dependency and climate change.
Image courtesy of WeAreWearables Ask anyone in the tech industry where the future of mobile devices is trending and they’ll say wearable technology. While a lot of work remains to be done in research and development, the industry believes it’s only a few steps away from mainstream adoption. Not only is this significant for consumers, … Continue reading Wearable Technology Will Change These 4 Areas of Digital Marketing
The question increasingly faced by advertisers: How do you add value to a 30-second TV spot, particularly if it’s a global campaign? Stella Artois has come up with a novel way of doing it with its holiday campaign this year. In a series of online films, it’s telling the stories of several props that appear in the beer brand’s TV spot, “Give Beautifully.” Each is being given away by the brand, attached to an interesting human story.
Stella Artois and agency Mother arranged for the props — a piano, a camera, holiday lights and “snow” — to be gifted to an unsuspecting person by their loved ones. The film above features the touching story of Pablo, whose wife blankets a Buenos Aires street in fake snow to remind him of their first date, when it snowed in the city in 2007 for the first time since 1918.
Ever wonder why the hamburger you get at McDonald’s never resembles the one in the advertisements? Continue reading Real vs Fake