Apple ups its game with staff offering fashion advice for wearables

Apple has hired Tag Heuer’s sales and retail VP Patrick Pruniaux to help market the Apple Watch to a larger audience. Understanding that it’s current tech-driven sales tactics will need to be massaged to create larger appeal, Apple is now training its staff to offer suggestions for customers on how the Apple Watch can be styled into their wardrobe based on their clothing and lifestyle. As fashion collides with technology would you look to Apple for fashion advice?


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