Wearable Technology Will Change These 4 Areas of Digital Marketing

Image courtesy of WeAreWearables

Ask anyone in the tech industry where the future of mobile devices is trending and they’ll say wearable technology. While a lot of work remains to be done in research and development, the industry believes it’s only a few steps away from mainstream adoption. Not only is this significant for consumers, but it’s also something digital marketers and business owners need to keep an eye on.

1. Social media

The impact of wearable technology will initially be felt in social media. From how users consume, share, and interact with content to the new ways in which you can reach consumers, the entire industry will undergo dynamic shifts.

Everything should become even more accessible, and formatting will likely undergo specific changes. It’s also possible that entirely new social networking sites will surface in order to offer wearable-specific features.

2. Data and analytics

According to Ashley Gelineau, “Wearable technology isn’t just about providing cool features to the user; it’s also about collecting massive amounts of data for marketing and analytical efforts.” Other marketers agree, and point to the fact that these devices will be capable of gathering further personal details regarding location, preferences, and even buying habits.

3. Online advertising

With so much new data available, it’s likely marketers will employ these devices for more geo-specific and highly-targeted advertising campaigns. For example, it may become possible for a business to send a coupon to a customer’s phone as he or she walks past the store. This is where marketers and advertising professionals will discover ways to monetize wearable devices.

4. App development

While Apple has already announced a number of apps for the Apple Watch (including Facebook, Instagram, Twitter, ESPN, Gmail, and more), it’s safe to assume thousands more will follow suit. In fact, it wouldn’t be a stretch to expect app developers will begin to focus on apps that are specifically designed for wearable devices.

(Via iMedia Connection)

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