When will wearables be for women?

Photo Courtesy of Sean Gallup, Getty Images

Despite its colorful bands and fashion-focused ad campaigns, the Apple Watch doesn’t seem poised to make the most of the opportunity to attract a female consumer. While many women will likely still try on and buy an Apple Watch, it seems likely that the majority of the buyers will be male. Beyond the influence of marketing, whether a smartwatch succeeds among women depends on tech companies making smart choices about the functionality and design of their wearable devices.

(Via Cheat Sheet)

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