Tag: marketing

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IT’S A START 2016 – Creative Camp – Daryl D’Souza, NextStep Social Media Consulting + Lou Dawg’s BBQ

Daryl D’Souza is the co-owner of the Toronto-based Lou Dawg’s restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg’s … Continue reading IT’S A START 2016 – Creative Camp – Daryl D’Souza, NextStep Social Media Consulting + Lou Dawg’s BBQ

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Wearable Technology: The Ultimate in Personal Marketing

Consider the highly personalized, connected world we have all created for ourselves. Everything we do, say, play, view, and more, leaves a vapor trail of valuable personal data to be sucked up, aggregated, modeled, and then used to target content back into our lives. Tapping into this personal ecosystem is the ultimate marketing goal. Being … Continue reading Wearable Technology: The Ultimate in Personal Marketing

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Wearable Technology Will Change These 4 Areas of Digital Marketing

Image courtesy of WeAreWearables Ask anyone in the tech industry where the future of mobile devices is trending and they’ll say wearable technology. While a lot of work remains to be done in research and development, the industry believes it’s only a few steps away from mainstream adoption. Not only is this significant for consumers, … Continue reading Wearable Technology Will Change These 4 Areas of Digital Marketing