IT’S A START 2016 – Creative Camp – Daryl D’Souza, NextStep Social Media Consulting + Lou Dawg’s BBQ

Daryl D’Souza is the co-owner of the Toronto-based Lou Dawg’s restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg’s shortly thereafter with a business partner to create a dining experience that resonated with their personality and student roots.

Daryl shares his experiences and knowledge of brand strategy with the 2016 Creative Camp participants in preparation for the final pitch competition at Digifest 2016.

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Wearable Technology: The Ultimate in Personal Marketing

Consider the highly personalized, connected world we have all created for ourselves. Everything we do, say, play, view, and more, leaves a vapor trail of valuable personal data to be sucked up, aggregated, modeled, and then used to target content back into our lives.

Tapping into this personal ecosystem is the ultimate marketing goal. Being able to influence behavior of the individual and their circle of family, friends, and contacts through the data hands off people create wherever they go and being able to slot messaging and content into the platforms closest to the consumers’ heart, and wallet, is truly one-to-one marketing.

(Via Clickz)

Wearable Technology Will Change These 4 Areas of Digital Marketing

Image courtesy of WeAreWearables

Ask anyone in the tech industry where the future of mobile devices is trending and they’ll say wearable technology. While a lot of work remains to be done in research and development, the industry believes it’s only a few steps away from mainstream adoption. Not only is this significant for consumers, but it’s also something digital marketers and business owners need to keep an eye on.

1. Social media

The impact of wearable technology will initially be felt in social media. From how users consume, share, and interact with content to the new ways in which you can reach consumers, the entire industry will undergo dynamic shifts.

Everything should become even more accessible, and formatting will likely undergo specific changes. It’s also possible that entirely new social networking sites will surface in order to offer wearable-specific features.

2. Data and analytics

According to Ashley Gelineau, “Wearable technology isn’t just about providing cool features to the user; it’s also about collecting massive amounts of data for marketing and analytical efforts.” Other marketers agree, and point to the fact that these devices will be capable of gathering further personal details regarding location, preferences, and even buying habits.

3. Online advertising

With so much new data available, it’s likely marketers will employ these devices for more geo-specific and highly-targeted advertising campaigns. For example, it may become possible for a business to send a coupon to a customer’s phone as he or she walks past the store. This is where marketers and advertising professionals will discover ways to monetize wearable devices.

4. App development

While Apple has already announced a number of apps for the Apple Watch (including Facebook, Instagram, Twitter, ESPN, Gmail, and more), it’s safe to assume thousands more will follow suit. In fact, it wouldn’t be a stretch to expect app developers will begin to focus on apps that are specifically designed for wearable devices.

(Via iMedia Connection)