This is what the president of an advertising agency said to me as we sat with our clients at dinner. He pauses and continues, “I hope you don’t mind me speaking for you…” as he proceeds to tell the clients about a proposal I prepared for one of their other luxury brands for a potential experiential marketing exhibition.
Smart watches and other wearable devices could be the next frontier of brand-consumer interaction. But first, marketers need to figure out how customers intend to use them. According to new research from customer engagement agency Accent Marketing, nearly 70% of consumers are open to brand communications through a smart watch or other wearable technology device. As wearable technology becomes more mainstream, it could become as much a channel for customer engagement as social media or mobile. (Via Media Post)