Consider the highly personalized, connected world we have all created for ourselves. Everything we do, say, play, view, and more, leaves a vapor trail of valuable personal data to be sucked up, aggregated, modeled, and then used to target content back into our lives.
Tapping into this personal ecosystem is the ultimate marketing goal. Being able to influence behavior of the individual and their circle of family, friends, and contacts through the data hands off people create wherever they go and being able to slot messaging and content into the platforms closest to the consumers’ heart, and wallet, is truly one-to-one marketing.
(Via Clickz)
Richelle Sibolboro 