Tag: wearable technology
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The Promise and Pitfalls of Wearable Technology
It’s been almost impossible to avoid the constant stream of media reports discussing the pending release of the Apple Watch. While pundits delve into details about technical specifications and pricing of the watch, it’s easy to overlook the growing trend toward wearable technology (wearables) and the role this technology may play in the lives of those…
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Wearable Technology: The Ultimate in Personal Marketing
Consider the highly personalized, connected world we have all created for ourselves. Everything we do, say, play, view, and more, leaves a vapor trail of valuable personal data to be sucked up, aggregated, modeled, and then used to target content back into our lives. Tapping into this personal ecosystem is the ultimate marketing goal. Being…
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What’s the Future of Wearables?
Image Credit: Technology Image via Shutterstock Wearable technology may be niche now, but it offers big opportunities for retailers to improve customer experience and boost sales conversions. Here’s why it must be taken seriously NOW. Wearable technology; perhaps two words no one would have imagined sitting together a few years ago. But wearable technology is increasingly showing its…
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Recon Jet eyewear is better than Google Glass
The Recon Jet smart sports eyewear is an interesting new development in the wearables industry and this one seems to be one step ahead of all that we have seen so far. This wearable, like many others (particular smartwatches), focuses on health and fitness of the users and it won’t come as a surprise if…
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Apple Watch to boost ‘glance journalism’
The Apple Watch, expected to catapult to the leading item in wearable technology, opens up new possibilities to a news industry seeking to connect with audiences in the digital era. The New York Times says its app for the Apple Watch will be “a new form of storytelling” and that “editors on three continents” will…
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Wearables May Be Next Consumer Communications Channel
Smart watches and other wearable devices could be the next frontier of brand-consumer interaction. But first, marketers need to figure out how customers intend to use them. According to new research from customer engagement agency Accent Marketing, nearly 70% of consumers are open to brand communications through a smart watch or other wearable technology device.…
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Hairware – Wearable technology for your hair
Your hair extensions could save your life. Sound dramatic? Well, it kind of is, but in a mega sexy, super spy, Bond girl kind of way. Hairware is a new wearable technology that allows you to to operate your smartphone via, you guessed it, your hair. How does it work? The extensions look just like…
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Wearable Technology for the Farm?
Many people have heard of Google Glass and how it allows users the ability to get connected to common Web applications without using their hands. But can such technology help run your farm? Craig Ganssle, founder and CEO of Basecamp Networks, says it already is for some agricultural operators. “We have developed a software program…
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Apple Watch and Selfridges
Apple’s partnership with Selfridges has the potential to alter the face of technology retail forever. This week London’s Selfridges played host to hundreds of curious shoppers craning their necks to get closer to the Apple watch. But, in a uniquely Apple turn of events, they weren’t even customers eager to hand over their cold hard cash…
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Netflix enters the wearable market
According to rumors, it is believed that the company wants to develop a Netflix oriented smartwatch for its users. It understands that with the help of smartwatch, companies offer technology on users’ wrists. The same is the ideology of the streaming giant, as it plans to launch its wearable device in the coming times. (Via…
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We Are Wearables Meetup
Once again, We Are Wearables founder Tom Emrich marveled at the turnout of this month’s We Are Wearables – almost 800 people signed up for the event – which focused on wearable computing and augmented reality. The event featured a panel on AR from industry experts, the Canadian premiere of the Meta Glasses, augmented reality glasses…
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Montreal aims to become the wearable technology capital of Canada
Photo by Keoni Cabral Flickr CC Despite reports this past year citing Toronto as a hotbed of wearable technology — with roughly 15 companies producing products — several entrepreneurs and investors in Montreal insist their city is primed to take over within two to three years, particularly in clothing. In an interview, Tom Emrich, a Toronto-based consultant and…
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Wearable Technology Will Change These 4 Areas of Digital Marketing
Image courtesy of WeAreWearables Ask anyone in the tech industry where the future of mobile devices is trending and they’ll say wearable technology. While a lot of work remains to be done in research and development, the industry believes it’s only a few steps away from mainstream adoption. Not only is this significant for consumers,…
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When will wearables be for women?
Photo Courtesy of Sean Gallup, Getty Images Despite its colorful bands and fashion-focused ad campaigns, the Apple Watch doesn’t seem poised to make the most of the opportunity to attract a female consumer. While many women will likely still try on and buy an Apple Watch, it seems likely that the majority of the buyers…
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New videos released on the Apple Watch
Following the abundance of information concerning the features and optional materials of the Apple Watch, the tech giant has now released a guided tour of how it all works. Functioning seamlessly with the iPhone, the wearable tech piece is envisaged to complete brief interactions in a more convenient way, as well as operations that were…
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Wearing your heart on your sleeve
At MakeFashion’s latest gala that brought together innovation and fashion, Radio Frequency Application Lab of Southern Institute of Technology and Promixa teamed up to showcase the literal electricity between two lovers. (Via Branding Magazine)
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Apple ups its game with staff offering fashion advice for wearables
Apple has hired Tag Heuer’s sales and retail VP Patrick Pruniaux to help market the Apple Watch to a larger audience. Understanding that it’s current tech-driven sales tactics will need to be massaged to create larger appeal, Apple is now training its staff to offer suggestions for customers on how the Apple Watch can be…
Richelle Sibolboro 