Wunderkind U: Motion Picture & Advertisng

Wunderkind U is gathering for individuals in the advertising realm to connect in a salon type environment. This week, the topic of “Motion Picture & Advertising” came under the microscope. The main presenter Chilion Benedict, Strategist of Penguin Perspective took the stage to present his perspective of the current state of the industry and how important telling a story is in the communication of a brand campaign. Continue reading “Wunderkind U: Motion Picture & Advertisng”

The Blogosphere: Feeding the Monster and Why Content is King

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Have you ever wondered why stories become viral on the web? In today’s culture, blogs like Gawker, Buzzfeed and The Huffington Post drive the media agenda. It’s a race against the clock to break the story, publish first and turn nothing into something. Continue reading “The Blogosphere: Feeding the Monster and Why Content is King”

Oki Sato of Nendo at IDS 2013


Oki Sato is the head designer for Japanese design firm Nendo. Born in Toronto, Oki graduated with a master’s in architecture from Waseda University in Tokyo in 2002. That same year, Oki and some of his classmates formed Nendo and established the company’s Tokyo office. A second office in Milan was established in 2005, and in 2012 a third office opened in Singapore.

The goal of Nendo is to reconstitute the everyday by transforming it into something that is easy to understand. Nendo believes there are many small moments of surprise hidden in everyday life, and they want those who encounter their designs to intuitively feel those moments of surprise. The company has produced designs for projects across Asia, Europe and North America.

Oki Sato introduces his first architectural project in Japan. He discusses the design constraints and creative ways to produce a cohesive idea under a tight budget.

Oki Sato talks about why designing the small details first can foster inspiring moments.

Oki Sato presents his process and the 10 key words he uses to design his projects.