Tag: advertising
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Fighting Child Marriage
It’s so exciting when you see a campaign that your teammates have been working day and night to launch. One of our clients, Plan Canada is fighting child marriage in developing countries. Our sister company Bleublancrouge (BBR) is making Canadians imagine that this awful reality is happening in Canada – and impacting our own daughters.…
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Wunderkind U: Motion Picture & Advertisng
Wunderkind U is gathering for individuals in the advertising realm to connect in a salon type environment. This week, the topic of “Motion Picture & Advertising” came under the microscope. The main presenter Chilion Benedict, Strategist of Penguin Perspective took the stage to present his perspective of the current state of the industry and how important…
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Brandalism takes over the COP21 climate talks
Over 600 artworks critiquing the corporate takeover of the COP21 climate talks were installed in advertising spaces across Paris ahead of the United Nations summit beginning on November 30th. Amidst the French state of emergency banning all public gatherings following the terrorist attacks on 13 November in Paris, the Brandalism project has worked with Parisians to…
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Wearable Technology Will Change These 4 Areas of Digital Marketing
Image courtesy of WeAreWearables Ask anyone in the tech industry where the future of mobile devices is trending and they’ll say wearable technology. While a lot of work remains to be done in research and development, the industry believes it’s only a few steps away from mainstream adoption. Not only is this significant for consumers,…
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Stella Gives Beautifully
The question increasingly faced by advertisers: How do you add value to a 30-second TV spot, particularly if it’s a global campaign? Stella Artois has come up with a novel way of doing it with its holiday campaign this year. In a series of online films, it’s telling the stories of several props that appear…
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Real vs Fake
Ever wonder why the hamburger you get at McDonald’s never resembles the one in the advertisements?
Richelle Sibolboro 