Architecture Matters

While doing my research for my Masters I came across the book Architecture Matters by Aaron Betsky. When I was in London, after taking a pause from the Serpentine Pavilion I went into their bookstore. And guess what book was on the shelf? I took it as a sign and bought it. It was such an easy read and while I was flipping the pages I came across a term that I really connected with.  Continue reading “Architecture Matters”

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You don’t do a very good job at promoting yourself…

This is what the president of an advertising agency said to me as we sat with our clients at dinner. He pauses and continues, “I hope you don’t mind me speaking for you…” as he proceeds to tell the clients about a proposal I prepared for one of their other luxury brands for a potential experiential marketing exhibition. Continue reading “You don’t do a very good job at promoting yourself…”