At the building’s entrance is a cluster of strategically placed steel reinforcement bars which creates a path leading to the interior.
The project consists of the renovation of the building existing 10,402m² surface area, the redesign of the facade taking into account the overall structure, the repair of the technical premises, and the optimizing of office surface space.
The structure has been renovated to maintain its original facade while allowing for more office accommodations and natural light to penetrate the space.
The space features a doubt height communal area which overlooks the lower basin which is the heart and focus of the workspace.
The interior design is based on a minimalistic approach filled with clean, contemporary and functional spaces.
The faceted prism is made entirely of concrete based on a square cuboid measuring 45 meters high with a 20-degree rotation at 16 meters.
The main concept behind the design for the building was to create a world of fashion underlining the brand of lifestyle.
In the world where work is increasingly independent of place and time due to modern information and communication technologies, the offices of the newspaper gain a new meaning.
The building’s organic silhouette faces south, protected from solar heat gains by a system of sunshades integrated into a fully-glazed, double-skinned envelope with translucent metal panels on the east and west sides.
Central undulating furniture pieces define the space allowing for different communication platforms to happen in the product lounge.