Digital media, privacy and consumer trust collide

The growth of digital media has been accompanied by increasing concern over consumer privacy. Is surveillance really the future for digital media? What are other viable business models? How are businesses managing consumers’ fears around data collection? To what extent do consumers care if their data is handled responsibly? In the digital age who should own consumer data?

In the video highlights above, watch BBC News technology reporter Rory Cellan-Jones debate these crunch issues with panel:

Emma Carr, director, Big Brother Watch
Blake Cahill, global head of digital and social marketing, Philips
Matt Adams, chief media officer, iProspect
John Enser, partner, Olswang

(Via The Guardian)

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