Architecture, Art, Public Space
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I Amsterdam

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On a recent trip to Amsterdam I stumbled upon the famous ‘I amsterdam’ tourism campaign. Like most visitors, I was trying to get an uninterrupted image of the installation but couldn’t quite get that money shot amongst the crowds of people

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What I enjoyed about capturing the excitement was watching all the different poses people did on top of the letters. Sitting, climbing, arms out wide, it was an entertaining site to see all the imaginative ways one could be an extension of the piece.

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But going behind the sculpture gave a more interesting view as eager tourists took the stage to make their mark on the city.

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