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Digital Insights Are the New Currency of Business

All the big data technology in the world won’t close the gaps between data and action. One global bank told us, “even with all the capabilities and tools in place, we are drowning in data and starving for insight.”

To harness the power of all your data to attract and serve customers — to be a digital business — you also need a new way of consistently harnessing insights that matter: insights teams using an insights-to-execution process anchored by a new digital insights architecture. We call this combination of people, process, and technology “systems of insight.”

(Via Computer World UK)

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