Sagmeister & Walsh Make Security Tech Look Sexy

The makers of Fugue, a new software that simplifies the creation, operation, and regeneration of cloud infrastructure, wanted to, uh, disrupt stereotypical tech graphics. For their branding, they tapped the ever inventive New York-based design studio Sagmeister & Walsh. The designers created a calligraphic identity, app, and animated logo that changes based on user data. This artful use of data visualization turns the branding into an interactive game.

(Via FastCo)

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