Bottle Up by Italian duo Giuseppe Casuccio and Valerio Palmieri is lamp that lights and promotes a product at the same time. Made from upcycled Campari soda bottles and a detachable LED luminaire that is affixed to the top. A small hole in the crown allows the liquid to evaporate over time, allowing for custom colours and quality of luster to pass through. Fragrances can also be added to the vessel for diffusing aromas in an interior setting.