Installation Considers Relevance of Classic Blue in Today’s New York.
NEW YORK, NY – ARTECHOUSE NYC, responding to overwhelming popular demand, has extended its highly successful current installation, Celestial, to February 21, 2021. Time Out NY has deemed Celestial, which explores the timely qualities of the 2020 Pantone Color of the Year: Classic Blue, as “one
of the best things to do in New York.” Gotham Magazine has described it as a “novel hotspot like no other,” adding, “Stressful times call for reflection and pause; this space will distract you from world’s troubles and soothe you spirits with enchanting sights.”
ARTECHOUSE presents Celestial at a moment when Classic Blue has new relevance in New York—as the city, like the rest of the U.S., continues to grapple with the COVID-19 pandemic. “Before 2020 even began, Pantone selected Classic Blue as the color of the year because they saw it as the hue to sustain us during a time of change,” said Sandro Keserelidze, co-founder and Chief Creative Officer of ARTECHOUSE. “The world has indeed changed in ways none of us could have foreseen, and the qualities and connotations of Classic Blue—calm, tranquility, resilience, and creativity—have turned out to
be more essential than any of us imagined.”
Celestial is part of a series of installations, one in each ARTECHOUSE space, inspired by Pantone Color of the Year 2020 Classic Blue. Each location offers an elemental experience—earth, water, air—related to the unique qualities of Classic Blue, pushing the limits of our perception of the color. Celestial,
specifically, draws on Classic Blue’s inspirational qualities to take visitors beyond the skies. In all three locations, virtual portals in each space will give visitors a window into other locations, fostering a sense of connection across ARTECHOUSE spaces and countering the isolation caused by the COVID-19
pandemic—and, often, by modern forms of communication.
ARTECHOUSE’s acclaimed exploration of Classic Blue first kicked off with the immersive event developed for Pantone’s Color of the Year reveal in December 2019, and continued with a blockbuster installation at ARTECHOUSE NYC at the start of 2020. Celestial is the latest chapter in this inquiry.
“ARTECHOUSE experiences are always meant to have a transportive quality,” says Tatiana Pashtukova, co-founder and Chief Executive Officer. “We have loved hearing from numerous visitors who have told us how our installations have made a difference to them emotionally or mentally, helping them discover a whole new level of engagement when surrounded by our works. We hope that now, with Submerge by ARTECHOUSE, we can continue to build upon these most meaningful successes.
NEW YORK CITY TIMES AND TICKETS:
Celestial is on view to the public through February 21, 2021